Brand Marketing, Strategic Business Development Professional
Love to be creative & fave fun.
Brand marketing & business development professional in APAC markets in FMCG & Retail field.
Born in Taipei city, Taiwan.
Studied MBA degree in NYC.
Result-oriented and multi-faceted marketing professional with over 10 years of working experience for both startup & multinational corporations in Taipei, Vietnam & NYC.
My concrete Marketing & Business Development experience includes; go-to-market strategy, customer relationship management(CRM), consumer insights & engagement, brand & product Marketing in omni-channel retail business.
Fluent in English, Chinese(Mandarin) and Taiwanese.
Have ability to make quick decisions to fast-changing business environment and enjoy developing teams. Articulate good communication externally and internally for strategic market development purposes.
-Multi-channel Marketing & Business Development
-Loyalty Program Management /Consumer insights
-Brand / Product Marketing
-Cost-Benefit Analysis/ P&L Management
What Sherry has been doing in marketing & management field.
Carrefour Supermarket Marketing & Concept Manager
Sept. 2015-July 2019
Carrefour Taiwan supermarket division is a newly built-up business in 2013.
As developing a new business, I am in charge of its marketing concept and member management. Also do internal cross-function communication to articulate the vision of supermarket division. My duty is about but not limited to marketing communication strategy, improving in-store customer shopping experience such as implementing POSM & weekend activities, and consumer insight analysis.
I won the award of Carrefour Young Talent of 2018; leader of internal consumer insight research and young talent city organization,which aims in omni-channel projects. Named as deputy of supermarket division concept & assortment director.
Main Achievements :
■Lead a team of 3 for supermarket store layout, assets and implementation management, especially in new store opening executions and operational marketing. Managed opening promotions & events for 53 new supermarket stores, collaborating with expansion & asset project team.
■Promoted to be division manager in 6 months after joined Carrefour Supermarket Division.
■Increased supermarket promotion catalog LFL sales by 17% in year 2016, by 18% in year 2017.
■Revamped customer loyalty redemption project in year 2016, generating a 330% sales increase over the previous year.
■Planned in-store activity & communication guidebooks for main promotion campaigns; CNY campaign in 2016 & 2017, both generating sales increases of over 8%; had positive sales growth rates 3 years in the row from 2016 to 2018.
Brand & Product Marketing Section Manager
May 2010-April 2013
Wang De Change is a pioneer in the tea field with solid traditional tea craft since 1862.Its vision is to articulate Chinese cultures through the beauty of Taiwanese tea craft and tea ceremony.
My role was identifying brand concept and developing business through market research, cost-benefit analysis, implementing product campaigns, and member loyalty program.
■Developed loyalty program by initiating VIP scented-flower tea party in year 2012, targeting 60 VIP customers and increasing flower tea category sales by 20%.
■Managed and executed puer tea repacking project in year 2012, developing niche market and increasing puer tea category sales by 200%.
■Managed marketing budget for annual campaigns and in-store promotion POSM & activities.
■Initiated and implement new product development projects for CNY & Moon Festival campaigns and product package design.
■Handle marketing plans and operational projects with China & Hong Kong branch office managers.
■Proven track record of developing marketing campaigns and working with cross-functional teams.
Other Professional Experience
2015 -Brand & Product Marketing Supervisor, KFC, Taiwan
2014 -Loyalty Program Manager, IKEA Taiwan
2013 -Marketing Manager, YAHO Enterprise Co., LTD., Vietnam
State University of New York (SUNY) at Oswego
Master of Business Administration (MBA) in marketing & Management. 3.76 cumulative GPA.
New York University (NYU) School of Professional Studies
International Finance (2006)
Global Certificate in International Finance.
Bachelor of Business Administration (BBA). 3.40 cumulative GPA.
The word around town
ASUS Product & Channel Manager of laptop-Associate Director,PMP
Sherry is an open-minded person with full of positive energy. She is not only a self-motivated marketer, but also excellent in how to communicate her ideas well and turns into actions. When we studied MBA program together, she showed her enthusiasm in learning new subjects, as well as with her creativity to deal with professional challenges we faced. She always thought out of box to provide better solutions in projects we worked. No doubt Sherry is a great team player that I would like to work with her and to give my recommendation for her great marketing skills.
Senior Product Manager at ASUStex Computer Inc.
Operational Deputy Director at Franprix - Groupe Casino
I hired Sherry in my team and worked with her during 1 year. She was managing the sales development for Market stores in Taiwan and managed successfully to improve quickly the results of Market commercial operations. She is with no doubt a high potential and a strong trump for your team. I recommend her highly. I really thank her again for all the good work she did.
I love traveling, studying, and helping people.